BOE CES 2024 Highlights Preview

2024-01-09 09:46

On January 9-12 (Pacific Time), Las Vegas, Nevada, is poised to host the world's largest consumer electronics event, the International Consumer Electronics Show (International CES, henceforth referred to as CES). BOE (京东方) will make a strong presence with an array of cutting-edge display technology products and intelligent cabin solutions. The company not only presents its innovative technologies and achievements in the automotive field comprehensively but also showcases over 50 products empowered by BOE's pioneering technologies in collaboration with numerous globally renowned brand partners, including several debuting global firsts and industry-disruptive black technologies.

During the same period, BOE plans to engage in more than 20 exchange activities with global ecosystem partners, thoroughly demonstrating BOE's robust technical leadership in semiconductor displays and IoT innovations, along with the industrial value creation ecosystem under the banner of "Powered by BOE".

Dr. Gao Wenzhong, President of BOE Technology Group, stated that at CES, BOE not only exhibits forefront display technologies exemplified by smart vehicle solutions but also collaborates with leading brands such as Samsung, LG, Lenovo, HP, ASUS, Qualcomm, Microsoft, Continental Electronics, and prominent global automakers for partnership and exchange activities. BOE will adhere to its "Screen-based Internet of Things" strategy, empowering a multitude of scenarios and partners, focusing on perfecting screen technology, and delivering groundbreaking innovations for applications like automotive, esports, and conferencing—meeting expectations, especially among younger consumers, and enhancing brand value to propel Chinese screens onto the global stage.

Highlight 1: Unveiling Multiple Industry-Leading Display Technologies
At CES 2024, BOE will officially launch multiple innovative display technologies and solutions empowered by its three core technology brands. Key anticipated unveilings include LCD displays utilizing oxide technology, the industry's first dual-slide rollable OLED display, and curved displays with Mini LED backlight technology. Additionally, BOE will debut its XR mixed reality all-in-one device, a 32-inch light field naked-eye 3D display, and various innovative display solutions integrated with IoT technologies, presenting an imaginative world of "screen connectivity".

Highlight 2: Pioneering Display Technologies Empower Intelligent Vehicle Scenarios
BOE’s global automotive business platform, Jingdong JD Vision, will showcase advanced Oxide, 8K, BD Cell, MLED, and OLED display technologies, as well as several industry-leading automotive display products and solutions at CES 2024. Among these, BOE will globally premiere its oversized Oxide-based smart cockpit solution. Beyond the innovation in vehicle mounted display technology, multiple smart cockpit solutions from BOE will deeply integrate display hardware with software algorithms, providing safe driving assistance and immersive human-car interaction experiences. Of particular interest, through the “HERO” initiative, BOE, in conjunction with global partners, will present comprehensive smart cockpit solutions encompassing health (Healthiness), entertainment (Entertainment), relaxation (Relaxation), and office (Office) scenarios, continuously setting the trend for the smart vehicle industry.

Highlight 3: Building the "Powered by BOE" Ecosystem with Clients
At CES 2024, global consumer electronics brands and numerous partners will come together for joint innovation at the BOE booth. Notably, the ultra-beautiful electric flagship sedan Geely Galaxy E8 and the ultra-luxury GT SUV Aston Martin DB X 707 will make a stunning appearance, where the Geely Galaxy E8 features BOE's globally debuted 45-inch 8K panoramic automotive display, redefining the intelligence of the cockpit and offering a visually immersive experience for passengers. Moreover, at the booths of many CES partners, over 50 types of smart terminals featuring high refresh rate screens, flexible OLED, and Mini LED high-end display technologies, powered by BOE, will be showcased, driving upgrades in user experience across the consumer electronics sector, highlighting BOE's leadership role in constructing the "Powered by BOE" industrial ecosystem within the framework of its "Screen-based Internet of Things" strategy.

Highlight 4: Green Development Towards a Sustainable Future
Throughout its development, BOE has consistently adhered to sustainable development principles. It considers resource consumption and environmental impact throughout the entire product lifecycle, integrating green concepts into product design, R&D, manufacturing, packaging, transportation, and by conducting carbon footprint assessments to evaluate product environmental impacts. At this year's CES, Jingdong JD Vision will collaborate with Corning to release an innovative case study, embedding green development philosophies into the production process.

Currently, BOE possesses 16 "National-Level Green Factories," and its two major automotive module facilities are designed, constructed, and operated based on the principles of intensive land use, harmless raw materials, clean production, waste recycling, and low-carbon energy, reflecting the company's commitment to environmental responsibility.

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